Copyright 2013 Martell Innovation. All rights
Founder and CEO
Forecasting the Future: Opportunity
As an innovation, strategy, marketing, brand
management, and PR expert, Maxine holds sold-
out forums and events on emerging areas of
Martell Innovation organized and led the first
South Florida Women's Entrepreneurship and
Leadership event. Using a new exciting
interactive format, the sold-out event promoted
business development among women
entrepreneurs, bankers and investors,
providers of professional services, and
economic development leaders.
In keeping with her lifelong interest in
healthcare technology and life sciences
innovation, Martell Innovation organized and
moderated the sold-out Wharton event "The
Business of Healthcare in South Florida:
Innovation, Opportunities, and Funding".
Martell Innovation organized and hosted a
successful Wharton Club of South Florida event
“U.S.-Brazil/Brazil-U.S. Business: Cross-Border
Operational Challenges and Sales
During her seven years serving as a Board
Member of the MIT Enterprise Forum of NYC,
she held several events as a futurist.
Her firm's last event for the MITEF foresaw what
a decade later continues to be an area of
opportunity and challenges - “The Healthcare
Information Technology Revolution: The Next
Gold Mine for VCs, Software Developers, and
Consultants - But Will It Be Heaven or Hell for
Hospitals, Physicians, Employers, Insurance
Companies, and Patients?”.
The event “High Tech, Future Fun” focused on
the Lego Mindstorm robot then in development
and on animation in which characters decided
Her firm's event “Broadband: The Holy Grail”
forecast how digital video would become a
transformational online technology.
Who We Are
Martell Innovation helps companies to identify and
monetize new opportunities. The company provides
strategic, business development, marketing, and
other advisory services to diverse clients.
What makes Maxine Martell, the founder, uniquely
qualified to do this? Her leadership roles in a wide
range of companies, from new ventures to Fortune
500 companies including Arrow Electronics,
Prudential Securities, and PaineWebber (now UBS).
Her extensive experience working in a broad range
of industries. Her special expertise launching and
marketing new digital information services,
software, and technology. Her experience
managing operations and P&L responsibility. The
skills she gained while obtaining a Wharton MBA
Embrace the Future to Win
A Few of Maxine Martell's
She built a reputation as a pioneer in launching
and marketing new digital information services.
As General Manager of VPS, a joint venture with
NBC, she launched and marketed PFN, the first
broadcast video business news network delivered
on PCs. She changed how the financial services
industry operated, when she successfully
spearheaded development of the first online
service offered by a full-service financial services
firm. She served as the Chief Marketing Officer
for an early online platform to bring investors and
entrepreneurs together, a concept that later
As an innovator, she raised capital for an early
wearable technology company. She promoted a
leading-edge gesture-recognition technology,
now a critical part of digital gaming. She has
nurtured and supported entrepreneurship
throughout her career.
Having served in leadership roles, she used her
experience and skills while she served on the
Boards of several non-profit organizations.
Passionate about digital communication, she
served for five years on the Board of South
Florida PBS (then WPBT2). To promote
economic development and technology
entrepreneurship, she served for seven years on
the Board of the MIT Enterprise Forum of NYC.
She continues to serve as an Officer of the
Wharton Club of South Florida.